A good PPC Company in Delhi recognises the importance of landing pages in determining the success of the PPC marketing campaign. A landing page is essentially a standalone web page that is quite different from a regular website as it has a sole focus. Visitors 'land' on this page by clicking on a PPC ad. Landing pages prove to be an effective tool in conversion marketing.
If done correctly, it is efficient in fulfilling the end goal of converting a window shopper or a potential customer into an actual client. A good marketing strategy seeks to consolidate the relationship between PPC campaigns and effective landing pages. A PPC strategy has to be well thought out to be a success. Landing pages are a crucial tool in contributing to that success.
Reasons Why You Should Have Landing Pages In Your PPC Strategies
Landing pages have many benefits such as:
Landing Pages Can Enhance the Overall Quality of your PPC Campaign
Quality Score is a grading system for the performance strength of AdWords by Google determined by your Ad relevance, the Click-through rate and finally, the quality of your landing page. If the quality of your landing page is improved, your quality score automatically improves. The quality score determines the ad placement along with the cost-per-click. Low cost-per-click improves your overall PPC strategy. Ceteris paribus, the higher your quality score better your ads will perform and the greater your reach. It improved your ad ranking and even reduced cost-per-action or CPA.
Landing Pages are great at Conversions.
Landing pages eliminate any distractions. Unlike homepages which have multiple focal points, landing pages have obvious goals. This why landing pages are great at making purchases. When the customer lands on the web page, they can either buy the product being advertised to them or not. That is the only focus of the landing page. The information is brief yet specific. Since the window of opportunity is very small, the landing page should be optimised to ensure conversions. A good landing page includes the USP, additional benefits and proof for credibility.
Provides Useful Insight
Landing pages are an indispensable component of a PPC campaign. Different landing pages from different channels can help you gain useful insight into what to include and, more importantly, what not to include. The data generated from this manoeuvre can help improve the quality of your overall PPC efforts.
Conclusion
SMO Agency in Delhi or any other digital marketing agency realises the importance of different types of landing pages in a successful marketing campaign. The use of landing pages should not be limited to only PPC campaigns. Experts advise using multiple landing pages for a better social media marketing experience. Such ventures are needed to remain competitive in the market. These marketing tactics can increase the growth of a company, improve brand awareness and visibility, improve the reputation of your company, and increase sales.